Many healthcare organizations and leaders have good ideas on how to improve the financing or delivery of healthcare services to patients or enrollees. But those good ideas often fail to take hold because they neglect to take user experience into consideration.

That’s where Mad*Pow comes in. Mad*Pow is a design firm that strives to improve the experiences people have with technology, organizations and individuals. Now, it’s applying that expertise in the healthcare arena.

Amy Cueva, co-founder of Mad*Pow and the firm’s chief experience officer, explains how positive user experience can be designed into innovative solutions. She says that good design can greatly increase the chances that those ideas have an opportunity to transform the patient’s experience with the different components of the healthcare ecosystem.