Pharmacy Marketing Programs |
As a leading pharmaceutical distributor, McKesson acts as a chain headquarters for our independent retailer customers, as well as a distribution network for regional retail chains. We act as manufacturers' conduit to this network. We provide a comprehensive selection of strategic programs that help manufacturers promote their products to these pharmacies.
MerchandisingThe foundation of McKesson’s front-end strategy is our breakthrough merchandiser program designed for our retail pharmacies. This program provides merchandising services to reduce out-of-stocks of core items and secure new item placement to grow your sales. This is the only store-level program managed by a pharmacy distributor. Planograms and PricingMcKesson provides strategic planogram and pricing programs designed to provide customers with tools to maximize distribution of your core products and drive front-end sales and profits. With this program, retail pharmacies will have your key products on the shelf, at the right price and in the right location. Front-End PromotionsMcKesson offers a premier monthly in-store promotional program designed to increase front-end retail sales by featuring your core consumer products at competitive retail prices. A monthly kit is sent directly to participating customers and includes circulars and assorted point-of-purchase materials. Participate and watch your sales grow. Speed to MarketPriority Express OTC is designed to get your new consumer product or Rx-to-OTC switch on the store shelf quickly. The program works congruently with our merchandiser program to ensure customers receive your newest core items quickly to build sales and profits. Product CatalogsPromote your products and special offers in McKesson's monthly product catalog and specialized home healthcare catalog, sent to more than 8,000 of our independent and chain pharmacies. These catalogs offer front-end solutions and product deals to build independent store sales and your overall business. McKesson Pharmacy Strategies Conference and Trade ShowMcKesson presents this annual opportunity for you to interact and sell your products to thousands of retail pharmacists, owners and staff. You will also enjoy the ability to meet with McKesson sales associates, senior executives and industry leaders during exhibit hours and numerous informal activities.
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