Pharmacy Marketing Programs


As a leading pharmaceutical distributor, McKesson acts as a chain headquarters for our  independent retailer customers, as well as a distribution network for regional retail chains. We act as manufacturers' conduit to this network. We provide a comprehensive selection of strategic programs that help manufacturers promote their products to these pharmacies.

Merchandising

The foundation of McKesson’s front-end strategy is our breakthrough merchandiser program designed for our retail pharmacies. This program provides merchandising services to reduce out-of-stocks of core items and secure new item placement to grow your sales. This is the only store-level program managed by a pharmacy distributor.

Planograms and Pricing

McKesson provides strategic planogram and pricing programs designed to provide customers with tools to maximize distribution of your core products and drive front-end sales and profits. With this program, retail pharmacies will have your key products on the shelf, at the right price and in the right location.

Front-End Promotions

McKesson offers a premier monthly in-store promotional program designed to increase front-end retail sales by featuring your core consumer products at competitive retail prices. A monthly kit is sent directly to participating customers and includes circulars and assorted point-of-purchase materials. Participate and watch your sales grow. 

Speed to Market

Priority Express OTC is designed to get your new consumer product or Rx-to-OTC switch on the store shelf quickly. The program works congruently with our merchandiser program to ensure customers receive your newest core items quickly to build sales and profits.

Product Catalogs

Promote your products and special offers in McKesson's monthly product catalog and specialized home healthcare catalog, sent to more than 8,000 of our independent and chain pharmacies. These catalogs offer front-end solutions and product deals to build independent store sales and your overall business.

McKesson Pharmacy Strategies Conference and Trade Show

McKesson presents this annual opportunity for you to interact and sell your products to thousands of retail pharmacists, owners and staff. You will also enjoy the ability to meet with McKesson sales associates, senior executives and industry leaders during exhibit hours and numerous informal activities.



Call 800.479.9546

for more information about pharmacy marketing programs.

Request more information


Supplier Resource Center

If you are an existing McKesson supplier, visit our Supply Management Online supplier portal for important announcements, alerts, and links to the most commonly requested policies, forms, and documents, in addition to account management. To request access to the Supplier Management portal send an e-mail message to MCKSR@McKesson.com