The extra hassle of prior authorization (PA) can lead to a patient abandoning their prescription—especially when there are delays due to a manual process. Continuity of Care helps pharmaceutical manufacturers reduce medication non-compliance that is linked to prior authorizations and pharmacy callbacks.


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Invest in a better experience for patients, physicians, and pharmacies

For qualified prescriptions, Continuity of Care helps ensure patients get their prescribed therapy without delay by:

By mitigating prescription denials, Continuity of Care enables patient acquisition and retention. It significantly reduces workflow interruptions for pharmacists and physicians alike. And with fewer callbacks, the prescribing physician can make the best medical choice for the patient—rather than working around potential medication fulfillment problems.