McKesson Manufacturer Marketing partners with pharmaceutical manufacturers to define and execute customized strategies targeting key awareness, sales, and distribution goals at all stages of the product life cycle

Created from a growing portfolio of proven and innovative program options from multiple McKesson business units, McKesson Manufacturer Marketing strategic solutions deliver the resources and expertise to help your brand:

  • Increase product distribution to retail pharmacies through targeted product-launch and distribution programs, and packaging solutions
  • Educate pharmacists on brand attributes and clinical issues to elevate their role in patient care
  • Enhance pharmacists' brand awareness through multiple communication platforms, online ordering, and in-store promotions
  • Build patient awareness through retail merchandising, promotions, and advertising
  • Increase patient acquisition by fostering new trial usage
  • Improve patient adherence through education, counseling interventions, and co-pay initiatives
  • Measure ROI at the tactical and program levels, and provide metrics that surface and support continuing refinements

Delivering an unmatched combination of communication, promotion, distribution, and packaging options, plus targeted analytics of exclusive data, McKesson Manufacturer Marketing enables brands to set strategies that prioritize opportunities, optimize resources, and maximize profitability.