Successful pharmaceutical product launches don't happen by accident. They are the result of careful, painstaking market research that produces actionable information that directs drug product rollouts. McKesson's health care informatics expertise takes that process to a new level for our pharmaceutical manufacturing partners. Our data-driven insights allow you to customize launch plans by industry segment: Patients, payers and providers.
We use our advanced analytics capabilities to model the cost and benefit impact for new and existing drug products to assist you with payer benefits and coverage decisions. We conduct prescriber and patient market analyses to determine market acceptance and pain points for your new and existing pharmaceuticals. The tactical metrics from your programs identify and support continuing refinements to your product launch and market penetration strategy.