Priority Express OTC makes it easy to stay abreast of the latest Rx-to-OTC switches and new over-the-counter and health and beauty care products. Every month, your Priority Express OTC kit brings you:

  • New product alerts
  • Tips on pricing and shelf placement
  • In-store promotional tools

Priority Express OTC, lets you know about new products in advance, so you can take advantage of manufacturers' advertising campaigns and boost front-end sales and profits with in-store promotion materials that attract shoppers' attention.