New mobile app equips community pharmacies for the digital age with cost-effective technology
ORLANDO, OCTOBER 14, 2013 - Health Mart®, a leading franchise of more than 3,100 independently owned pharmacies across all 50 states, today announced the recent launch of the Your Pharmacy OnlineSM mobile application at the 115th Annual Convention and Trade Exposition of the National Community Pharmacists Association (NCPA), held October 12-16, 2013.
The mobile app is the newest component of McKesson's Your Pharmacy Online consumer-facing pharmacy website and gives patients more on-the-go prescription management options. The Your Pharmacy Online mobile app capabilities include:
- Refill Reminders - Alert patient that it is time to refill their prescription and allows the patient to manage the frequency of their reminders on-screen.
- RxReady Notifications - Alert patient when the prescription is ready to be picked up.
- Request a Refill - Patient can enter a prescription into the mobile app, prompting the refill request to be sent to the pharmacy either by fax or directly into the pharmacy-management system.
- In-Store Promotions - Patient can view in-store promotions and events.
- Point-to-Point Directions - Patient can receive point-to-point directions to the pharmacy.
Demonstrations of the new mobile app are available at NCPA Booth #1001.
"The Your Pharmacy Online mobile app provides Health Mart pharmacies with digital communications capabilities, letting the pharmacy and patient interact in a new and convenient way. This cost-effective technology increases communication, which can lead to improved patient medication adherence and drive positive health outcomes while increasing prescription volume," said Eyad Farah, senior director of retail product development for McKesson U.S. Pharmaceutical.
The Your Pharmacy Online app is available in the Apple App Store (for iPhones) or the Google Play Store (for Android phones). The app has been downloaded more than 2,000 times in the first month alone and has received strong reviews. "The reception to the Your Pharmacy Online mobile app among Health Mart customers has already been tremendous, and we continue to see new user adoption each day," said Farah.
"To remain competitive and stay connected with their patients, community pharmacies must have comprehensive digital capabilities to showcase their pharmacy's distinctive personality and services. The full Your Pharmacy Online offering provides online marketing solutions that contain the store's social media, monthly Health Mart specials, newsletters, and a Health Mart vitamin finder to help customers sell their front-end products," added Farah.
For more information, please visit McKesson's online newsroom at www.McKesson.com/newsroom.
About Health Mart®
Health Mart is America's fastest-growing independent pharmacy franchise with more than 3,100 locally owned community pharmacies in all 50 states. Health Mart pharmacists provide personalized care and take the time to help patients understand their prescription-drug coverage, how to safely manage multiple medications, how to improve their health through diet and exercise, and how to take advantage of lower-cost medication options and prescription-discount cards. As an important member of the healthcare team, Health Mart pharmacists possess strong clinical knowledge and partner with their patients, and their patients' other healthcare providers, to help them manage and improve patients' health. The Health Mart franchise is owned by Health Mart Systems, Inc., which is an affiliate of McKesson Corporation. Health Mart is proud to be ranked highest in overall customer satisfaction among chain drug stores in the J.D. Power 2012 National Pharmacy Study and named a J.D. Power 2011 Customer Service Champion. To find a locally owned Health Mart pharmacy near you, visit www.healthmart.com, where you will also find comprehensive online health and wellness information.
About McKesson
McKesson Corporation, currently ranked 14th on the FORTUNE 500, is a healthcare services and information technology company dedicated to making the business of healthcare run better. We partner with payers, hospitals, physician offices, pharmacies, pharmaceutical companies and others across the spectrum of care to build healthier organizations that deliver better care to patients in every setting. McKesson helps its customers improve their financial, operational, and clinical performance with solutions that include pharmaceutical and medical-surgical supply management, healthcare information technology, and business and clinical services. For more information, visit http://www.McKesson.com.
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