Business Overview
McKesson Product Awareness Services
Providing brand product communication services for pharmaceutical companies.
Improving Care Through Pharmacy Marketing, Communication and Education Services
As the role of pharmacists evolves, it is essential to keep them up to date on current and new drugs in the market. McKesson Product Awareness Services can help deliver messages on product launches and updates, pharmacy and patient educational resources, storage and packaging changes, and other critical information.
Created from a growing portfolio of proven and innovative program options from multiple McKesson businesses, we can help solve our customers’ brand goals at all stages of the product lifecycle.
Our Focus Areas
We provide our biopharma customers access to resources and expertise that help:
Deliver timely and important product messages at key stages in a pharmacist's workflow
Support and partner with biopharma companies to achieve product launch excellence goals
Measure ROI at the tactical and program levels, and provide metrics that support continuing refinements
McKesson Product Awareness Services at a Glance
Our enterprise-wide solutions help biopharma customers execute successful branding, marketing and educational strategies.
97k+
We communicate to over 97,000 users across pharmacy segments within their workflow on McKesson Connect.
200k+
We’ve implemented successful campaigns with over 200,000 average monthly impressions.
5k+
We deliver educational materials to McKesson's retail independent pharmacies, including more than 5,000 Health Mart stores.
Learn More About McKesson’s Solutions
Biopharma Capabilities
We help biopharma companies elevate their branding and marketing through education.
Learn more about McKesson’s biopharma capabilities that are advancing healthcare forward.